social media management
I've spent a lot of time creating digital multimedia strategy (both paid and organic) for a variety of entities, here's some of my most successful work!
the "isabel" effect
I pride myself on my ability to revolutionize your feed with my multimedia design toolkit and expert knowlege of niche digital environments. Check out some before and afters below!
before
after
When I got to Fuse they were struggling with defining their social media presence. All the posts on their feed looked the same, they had video content but it was horizontal, long-form video. Graphics did not follow a brand guide and when they did it was because they had reposted the exact same graphic.
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I created a cohesive but not boring social media brand guide in collaboration with Fuse's Senior Multimedia Designer and started and lead a short-form video program at the organization.
Our feed is now fun, dynamic, trendy and informative. Our reach has increased by nearly 400% and our audience is engaged and ready to take action when we need them to.
We are a well known and influential account within our niche and that has increased our fundraising capacity and budget, our brand awareness and our ability to persuade and move our audience.
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I joined King County Public Health at the height of the COVID-19 pandemic. They were in full emergency management mode and didn't have time to think deeply about creating engaging content on their social media platforms. They relied on simple templates, a two color, color palette and the fact that they were sharing breaking news about a mass public health crisis.
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I became the lead on all department graphics and the main contributor to our social media; in a day I could be working on a poster for new masking guidance, an instagram graphic and a video series.
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During my time at KCPH
I created a character "Miss Rona" to do live instagram story Q&A's, managing the, sometimes hundreds, of questions we received and relaying answers from top epidemiologists in ways that our audience could understand.
a closer look
paid strategy
Although I've done paid strategy throughout all of my social media management experience, I've spent the most time on paid digital strategy during the 2022 midterm election for Fuse Washington. The ads below were run to target persuadable rural voters in Southwest Washington and persuadable voters on the eastside of Seattle. This strategy helped us achieve victory in both CD3 and CD8.
